"Hi Rise" - for the Land Transport New Zealand.
Storyboards rolled straight into full 3d pre visualisation, including the modelling of lower Tory Street in Wellington. Under the expert guidance of Director Nathan Price we planned out each shot meticulously, resulting in a smooth two days filming. The 3d version allowed us to prepare thoroughly for the day, including camera placement, camera lens length and planning the placement of two 100 ton cranes. One was suspending a 1000kg Telescopic camera crane, the other, a Subaru WRX (with driver!).
The final TV spot picked up a Bronze Lion at Cannes International Advertising Festival.
Director Nathan Price
Producer Julie Elstone